Keeping Cash Flow Smooth

Jul 3, 2024 | Accounting

Cash flow is the lifeblood of any small business. It’s what keeps the lights on, the staff paid, and the wheels of your business turning. 

But what happens when your outgoings start to outstrip your incomings? Cash flow problems can quickly escalate, threatening the survival and growth of your business. 

Let’s explore common cash flow issues and how to tackle them effectively.


Why Cash Flow Matters

Picture this: your business is thriving, orders are rolling in, but then a few clients delay their payments. Suddenly, you’re scrambling to cover rent, salaries, and supplier invoices. Cash flow problems aren’t just inconvenient—they can be catastrophic. For small businesses, maintaining positive cash flow is crucial to staying afloat and continuing to grow.


Common Cash Flow Problems and Solutions


1. Lack of Cash Reserves

    • Problem: A sudden drop in revenue can leave you without enough funds to cover expenses.
    • Solution: Build an emergency fund. Aim to save enough to cover at least six months of operating costs. Use cash flow projections to estimate sales, payment timelines, and expenses. This way, you’ll always know where you stand financially.


2. Expensive Borrowing

    • Problem: High-interest loans and credit card debts can drain your resources.
    • Solution: Look into refinancing options or supplier financing to lower your payment amounts. Consider term loans with more competitive rates to ease the financial burden.


3. Decreasing Sales or Profit Margins

    • Problem: Offering too many discounts or pricing too low can squeeze your profits.
    • Solution: Reassess your pricing strategy and develop a short-term survival plan. Ensure your prices cover costs and provide a reasonable margin.


4. Outstanding Receivables

    • Problem: Late invoice payments can choke your cash flow.
    • Solution: Review and tighten your payment terms. Send invoices promptly, accept various payment methods, offer early payment incentives, and consider invoice factoring to access funds tied up in receivables.


5. Uncontrolled Business Growth

    • Problem: Rapid expansion can lead to expenses outpacing your working capital.
    • Solution: Slow down and get your finances in order. Implement new accounting measures to gain a clear picture of your financial situation.


6. Too Much Inventory or Seasonal Changes in Demand

    • Problem: Overstocking or underestimating seasonal demand can strain your finances.
    • Solution: Use an inventory management system and accurate sales forecasting to balance stock levels and prepare for seasonal fluctuations.


7. Inaccurate Forecasting or Bookkeeping Practices

    • Problem: Poor cash management can lead to financial missteps.
    • Solution: Hire a professional accountant or bookkeeping service to ensure accurate financial tracking and forecasting.



Extra Tips for Managing Cash Flow


  1. Improve Debt Collection
    • Chase up late payers promptly. Automated systems can send reminders and follow-ups, saving you time and hassle. Be persistent but professional in your approach.
  2. Consider Cash Flow Financing
    • Invoice financing can provide immediate access to funds tied up in unpaid invoices. This can stabilise your cash flow and reduce the stress of waiting for payments.
  3. Vet Your Customers
    • Before extending credit, conduct due diligence to assess potential clients’ creditworthiness. This can prevent future cash flow problems caused by late or non-payments.
  4. Efficient Expense Management
    • Regularly review your expenses and look for areas to cut costs. Negotiate better deals with suppliers and embrace cost-effective technologies.
  5. Diversify Income Streams
    • Relying on a single revenue source is risky. Explore new markets or introduce complementary products and services to stabilise cash flow.


Cash flow challenges are a common hurdle for small businesses, but with the right strategies, they can be managed effectively.

Proactive financial management—like building cash reserves, improving debt collection, and streamlining expenses—can make a significant difference.

At Accounts Direct, we understand the unique challenges small businesses face. We’re here to help you navigate cash flow issues with tailored solutions that fit your needs.

Don’t let cash flow problems hold you back. Contact us today to keep your business on the path to success!

Get your finances sorted by accountants who care