UK Economy Flatlines in April 2024

Jun 13, 2024 | Accounting

The UK economy saw no growth in April 2024, with particularly wet weather discouraging shoppers and slowing construction.

Official data from the Office for National Statistics (ONS) indicates that this outcome was anticipated, following robust growth from January to March which had pulled the economy out of a recession.

This failure to grow comes at a critical time, with the general election on 4th July looming, making the economy a key battleground for political parties.




What Happened in April?


The UK’s Gross Domestic Product (GDP), which measures the value of goods and services produced over time, remained flat in April after a 0.4% growth in March. The main sectors affected were:

  • Retail: Poor weather conditions kept consumers at home, leading to a drop in retail sales.
  • Construction: Output fell by 1.4%, marking the third consecutive decline for the sector.
  • Production: This sector also saw a reduction in output by 0.9%.

However, the services sector, which includes everything from hairdressers to hospitality, continued to grow, albeit unevenly. The information, communication, and scientific sectors experienced the most significant growth, while retail struggled.


Political Reactions


The economic performance is a hot topic in the election campaigns. The Conservatives argue that the economy has “turned a corner,” pointing to the growth earlier in the year.

In contrast, Labour highlights the stagnation in April as evidence of ongoing economic struggles, criticising the Conservatives’ handling of the economy.

Chancellor Jeremy Hunt claimed that the data showed the economy is improving, while Labour’s Shadow Chancellor Rachel Reeves said the figures highlight the damage done over the past 14 years of Conservative governance.

The Liberal Democrats also pointed to the flat growth as indicative of the UK’s ongoing economic challenges.


Impact on Small Businesses


Small businesses are particularly vulnerable to such economic fluctuations. Here’s how the stagnation in April affects them:


1. Decreased Consumer Spending

The combination of wet weather and economic uncertainty has led to a reduction in consumer spending. For small businesses, especially those in retail and hospitality, this means fewer customers and lower sales.

The BBC interviewed Coffee shop owner Mark Breen in Margate, who reported that despite his costs rising, he hasn’t increased his prices out of fear of losing customers. This sentiment is echoed across many small businesses that are struggling to balance maintaining customer loyalty and managing increased operational costs.


2. Construction Slowdown

The drop in construction output is troubling for businesses in related sectors. Small construction firms and suppliers face reduced demand, leading to tighter cash flow and potential layoffs.

This slowdown also affects businesses dependent on construction activity, such as those providing raw materials or specialised services.


3. Financial Strain from Rising Costs

Higher energy and food bills, coupled with increased mortgage payments due to rising interest rates, have squeezed both consumers and businesses.

Many small business owners are finding it challenging to absorb these costs without passing them onto customers, which could further depress sales.


4. Future Uncertainty

The looming general election adds another layer of uncertainty. Political promises regarding tax cuts or increases, funding opportunities, and regulatory changes mean that small businesses must remain adaptable and prepared for potential shifts in the business environment.



How Small Businesses Can Adapt


To navigate these challenging times, small businesses can take several proactive steps:

Stay Informed

Keeping up-to-date with economic and political developments is crucial. Reliable sources include business news websites, government publications, and industry associations. Understanding the broader economic picture can help in making informed decisions.


Engage with Local Business Communities

Networking with other small business owners can provide support and valuable insights. Local business forums, chambers of commerce, and industry groups often provide updates and organise events where you can learn more about coping strategies.


Adjust Business Plans

Consider revising your budget and business plan to accommodate potential changes. Whether it’s adjusting pricing strategies or exploring new markets, being flexible and proactive will help you stay ahead.


Seek Professional Advice

Consulting with financial advisors or accountants can provide tailored advice. They can help you understand the implications of policy changes on your business and guide you in making strategic decisions.



The flatlining of the UK economy in April 2024 highlights the ongoing challenges faced by small businesses.

By staying informed, engaging with local communities, adjusting business plans, and seeking professional advice, small businesses can better navigate these uncertain times.

At Accounts Direct, we’re here to support you with expert advice and comprehensive services. Contact us today to see how we can help your business thrive amidst economic uncertainty.


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